Out-of-Stock Out-of-Stock Manga I LOVE KAWAII £26.19 ISBN 978-84-96823-54-9 Kawaii is a Japanese term which means "cute". Cuteness seems to be a highly valued aesthetic quality in Japanese society and particularly Japanese pop culture, and overpowering cuteness seems to carry less of the stigma of infantilization as it does in many other cultures. Layout: 19,5 X 25 cm Pages: 272 Cover: Softcover+flaps View