SHOCKVERTISING. PUBLICIDAD
SHOCKVERTISING. PUBLICIDAD
SHOCKVERTISING. PUBLICIDAD
SHOCKVERTISING. PUBLICIDAD
SHOCKVERTISING. PUBLICIDAD

SHOCKVERTISING. PUBLICIDAD

SOLD OUT

ISBN 978-84-15829-10-2

Impact. This is key.
Visual impact, emotional impact, environmental impact... print and large format advertising imply the need for impact.

Layout: 21,2 X 25,2 cm

Pages: 208

Cover: Softcover+flaps

Preview

Description

Impact. This is key.
Visual impact, emotional impact, environmental impact... print and large format advertising imply the need for impact.
Every ad has to stand out among hundreds of inputs, has to get attention and be unique and visible among the rest.
Secondly, having caught our attention, it must also generate other emotions: surprise, intrigue, curiosity, or sometimes even generate negative impressions such as repulsion, rejection or a wake-up call to conscience. All emotions can be altered after a good advertising campaign, leaving the receiver with a particular message, the desired message.

Book Details

ISBN:
978-84-15829-10-2
Layout:
21,2 x 25,2 cm
Pages:
208
Cover:
Soft cover with flaps
Language:
Bilingual(English/Spanish)

You may also like these books:

8 related books:

Product added to wishlist