ISBN: 978-84-15829-22-5
Fun, creativity, color, smiles... in these times of economic difficulties creative advertising agencies find it more difficult to entice the consumer to purchase their products. They are going through a time of change, and their best weapon is to use humor as a primary tool of their campaigns.
Layout: 22 X 24 cm
Pages: 112
Cover: Softcover
Fun, creativity, color, smiles... in these times of economic difficulties creative advertising agencies find it more difficult to entice the consumer to purchase their products. They are going through a time of change, and their best weapon is to use humor as a primary tool of their campaigns.
In this book we bring together the best creative professionals and agencies with the greatest proyection to the world, becoming a unique book, fun and creative, about advertising in every way.
